Overview
A digital platform was designed and built for Move Together Create Together, focusing on delivering a modern, accessible website that supports community engagement and program discovery.
The project combined UX and UI design with full frontend development using Next.js and a headless CMS implementation using Sanity. Post-launch, ongoing platform management included content updates, performance improvements, and SEO optimisation.
Problem Statement
The organisation required a more structured and scalable digital platform to better communicate its purpose and enable users to easily access information and programs. The existing experience lacked consistency, flexibility, and the technical foundation needed for ongoing content growth.
Key challenges included:
- Limited structure for presenting programs and initiatives
- No scalable CMS for non-technical content updates
- Inconsistent UI and fragmented user experience
- Poor content discoverability and SEO performance
- Lack of ongoing platform management capability
The goal was to create a flexible, high-performing website that could evolve with the initiative.
Deliverables
- UX structure and information architecture
- Responsive and reusable components
- End-to-end frontend development using Next.js
- Headless CMS integration with Sanity
- Content modelling and page templates
- SEO structure and metadata optimisation
- Performance and accessibility improvements
- Post-launch site management and iteration
- Ongoing content updates and platform support
Outcome
The final platform delivered a fast, scalable, and easy-to-manage website that improved both user experience and internal content workflows.
Key outcomes:
- Clearer and more structured presentation of programs and content
- Improved performance and accessibility across devices
- Flexible CMS enabling non-technical content management
- Stronger SEO foundations and improved discoverability
- Ongoing optimisation and platform stability post-launch
The project resulted in a sustainable digital foundation that supports both user engagement and long-term platform growth.