Overview
A full website experience was designed and developed for Botanica Gardening, combining UX design, UI development, and frontend implementation. The project focused on creating a high-performing digital presence that clearly communicates services while supporting long-term growth through SEO and content flexibility.
The platform was built using Next.js and Sanity to enable a scalable, content-driven architecture.
Problem Statement
Botanica Gardening had no existing digital presence prior to this engagement, making it difficult for potential clients to discover the business or understand its services.
Key challenges included:
- No online presence, limiting visibility and client acquisition
- Reliance on word-of-mouth with no scalable lead generation channel
- Lack of clarity around services and how they were positioned
- No central platform to communicate offerings or build credibility
- No CMS or infrastructure to support content growth over time
The goal was to design and build a modern, high-performance website from the ground up that would establish a strong digital presence, improve discoverability, and support future growth.
Deliverables
- UX strategy and information architecture
- UI design system and responsive component library
- End-to-end website design and frontend development
- CMS architecture using Sanity
- Built with Next.js for performance and scalability
- SEO structure and metadata optimisation
- Content modelling for services and pages
- Post-launch optimisation and performance improvements
- Ongoing site management and iteration
Outcome
The final product is a fast, scalable, and content-flexible website that strengthens Botanica’s digital presence and improves how users discover and engage with services.
Key outcomes:
- Clearer service hierarchy and improved content structure
- Improved organic visibility through SEO optimisation
- Faster performance and improved user experience
- Easy-to-manage CMS enabling ongoing updates
- Stronger alignment between brand, content, and user needs
Post-launch iterations further improved traffic and search performance, establishing the platform as a sustainable digital foundation for the business.