Overview
A large-scale UX and research engagement was delivered for Orica’s global website. As Lead UX Designer at Deloitte Digital, the work focused on improving usability, aligning the experience with user needs, and creating a more cohesive and scalable design system across the platform.
The initiative aimed to modernise the digital experience while supporting a diverse set of users, including customers, investors, and industry stakeholders.
Problem Statement
The existing website experience was complex and difficult to navigate, with inconsistent UI patterns and limited validation of design decisions through user feedback.
Key challenges included:
- Complex navigation and unclear information hierarchy
- Inconsistent UI patterns across pages and templates
- Limited usability testing to validate user flows
- Difficulty for users to find relevant products, services, and resources
- Misalignment between business goals and user needs
The challenge was to simplify the experience, introduce consistency, and embed user validation into the design process.
Deliverables
- UX strategy and experience principles
- Component standardisation
- Wireframes and high-fidelity designs
- Usability testing planning, facilitation, and synthesis
- Iterative design improvements based on user feedback
- Information architecture support + refinement
- User journey mapping across key audience groups
- Stakeholder workshops and design alignment sessions
Outcome
The engagement resulted in a significantly improved user experience, with clearer navigation, more consistent UI patterns, and validated design decisions.
Key outcomes:
- Streamlined Orica’s marketing and product site to one platform
- Simplified navigation and improved content discoverability
- Consistent and scalable UI across the platform
- User-informed design decisions through structured usability testing
- Improved alignment between user needs and business objectives
- A stronger foundation for ongoing digital evolution
The work established a more intuitive, user-centred experience for Orica’s global audience, while embedding a culture of testing and continuous improvement into the design process.